A unique selection that blends original items with carefully curated products from Japan and abroad — combining timeless basics with the latest trend-setting brands. We consistently offer global products and insights that go beyond conventional categories.

For women who value their own lifestyle, who pay attention to the fine details of everyday life and love natural, beautiful things, in the relaxed rhythm of Paris, we propose a wardrobe that enriches the everyday life of women. Lined up in a comfortable space that evokes the feeling of Parisian life are high-quality standard items that have been loved for generations, as well as seasonal items with a French essence. A shop where you can discover a "new you" and "happy moments" every time you visit. That is IENA.

The concept is "enjoy fashion in a relaxed manner based on tradition", and we offer suggestions on how to wear basic items in your own style, with the keywords MODERN, MINIMAL, and BALANCE.

Charming Days: Getting excited about new things and being playful. That's my standard. If I collect those fleeting moments of beauty, even the most monotonous days will be filled with happy smiles. I hope that the everyday life I depict will eventually become extraordinarily charming.